ROI-Driven paid search optimization
Our connection with you hinges on achieving tangible outcomes, and the outcomes of paid search marketing are gauged through Return on Investment (ROI). Each day, our central emphasis revolves around enhancing ROI by analyzing authentic data and devising campaigns that lead to conversions. This encompasses:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
DFGlobal
SearchBoost Pro Plans
Navigate the Digital Landscape with OptiSearch Marketing Strategies
Standard Plan
$150
- Advanced Keyword Research
- Ad Copy A/B Testing
- Geotargeting
- Conversion Tracking
- Ad Extension Setup
Premium Plan
$300
- Competitor Analysis
- Remarketing Campaigns
- Custom Landing Pages
- Dedicated Account Manager
- Monthly Strategy Calls
Combining search engine marketing with conversion rate optimization (CRO)
Unlocking a triumphant SEM campaign extends beyond mere Google visibility. Unlike other SEM agencies in Singapore that settle for placing ads on Google and leaving them be, our approach is different. These standard campaigns often fall short of their potential performance.
The key to attaining the pinnacle of SEM success resides in maximizing the number of individuals who get in touch with you after clicking on your ad and navigating to your website. Consider this: your existing SEM ads yield a 2% conversion rate on your landing page. In simpler terms, out of 100 visitors to your page, only 2 reach out to you.
Real certified Google Ads professionals
Acquire a group of certified Google AdWords / SEM experts, each boasting a minimum of 2 years of hands-on experience overseeing diverse local SEM campaigns. We collaborate with you to forge an impeccable blend of strategy and execution, guaranteeing the realization of your objectives.
what you get
What is included in our paid search marketing services?
When you partner with DFGlobal, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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ad services
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At DFGlobal, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
DFGlobal is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Selecting the appropriate keywords is just the initial step. Our expertise lies in aligning the search intent of your chosen keywords with ad copy, compelling CTAs, and landing pages that seamlessly transform clicks into tangible Return on Investment (ROI).
Experienced PPC management
Without prior results, how can you determine what's effective? Our seasoned paid search managers boast years of expertise in steering triumphant campaigns across diverse industries. Our satisfied clients serve as living testimony to our prowess.
Google Premier Partnership
Collaborating with a Google Partner agency provides you with a distinct advantage. Our certifications cover all facets of Google advertising, and we enjoy privileged access to direct support and additional Google resources. Your campaigns directly reap the rewards of this exclusive insider expertise.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that initiate Search Ads campaigns.
100%
of the entire click share on search results pages comprises Search Ads. This serves as evidence that relying solely on SEO restricts your potential to acquire additional traffic and leads.
82%
of clicks on Search Ads exhibit a higher likelihood to convert into purchases, translating into more qualified leads.
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search refers to a digital marketing tactic encompassing online advertisements prominently displayed at the uppermost section of search engine results pages (SERPs). These paid search ads often share a resemblance with organic search listings, but they bear a distinct label denoting their status as advertisements.
Enlisting paid search management services ensures the presence of a committed team of professionals who conduct thorough evaluations and assessments of your campaigns to ensure their alignment with your business goals. Employing a process of ongoing refinement, they will meticulously enhance your advertisements to achieve peak effectiveness, ensuring precise targeting of your desired audience at opportune moments.
In the realm of paid search advertisements, Google Ads stands as a notable illustration of the operational procedure. Google Ads empowers advertisers to compete for designated keywords in order to have their advertisements showcased. As users initiate searches on Google, the platform employs a combination of factors, including keywords, ad configurations, bids, and ad quality scores, to ascertain which ads are presented to users.
Incorporating paid search into your marketing strategy can bring significant value for numerous reasons: Comprehensive Audience Research, Pinpointed Targeting, Swift Attainment of Results, Acquisition of Bottom-of-the-Funnel Leads, and Amplification of Organic Search Results. By harnessing the benefits of paid search, enterprises can adeptly pinpoint their target audience, cultivate qualified leads, realize rapid outcomes, and elevate their online visibility and conversion rates holistically.
